LoversForever Log in

Privacy Policy

Last updated: 16 October 2026

This policy explains what personal information LoversForever collects, why, and the choices and rights you have. It applies to everyone who visits the Site or creates an account.

Who is responsible for your information

[Company name] , [Registered office address] , is the data controller. For any privacy question or request, including to our data protection contact, email [support email address] .

What we collect

  • Account details: name, email address, date of birth, gender and password.
  • Profile: photos, location (town or area), interests and anything else you choose to share. Some of this, such as your interests, may reveal sensitive information; you decide whether to include it.
  • Messages: your conversations with other members.
  • Purchases: what you bought and when. Card details are handled by our payment provider; we do not store them.
  • Technical information: IP address, device and browser type, and how you use the Site.
  • Support: emails and reports you send us.

How we use it, and our legal basis

  • To run your account, show your profile to other members and deliver messages (to perform our contract with you).
  • To review profiles, prevent fraud and keep members safe (our legitimate interests, and legal obligations).
  • To process payments and keep financial records (contract and legal obligations).
  • To answer your questions and complaints (contract and legitimate interests).
  • To send you news and offers, only if you agree; you can unsubscribe at any time (consent).
  • To understand how the Site is used and improve it (legitimate interests).

Who we share it with

  • Other members see your profile and the messages you send them.
  • Service providers who work for us under contract: hosting, email delivery, customer support and moderation tools.
  • Our payment provider, to take payments and prevent fraud.
  • The police, courts or regulators where the law requires it, or to protect someone's safety.
  • A buyer of our business, who would have to keep your information under this policy.

We never sell your personal information.

Transfers outside your country

Some providers may process information outside the UK or European Economic Area. When they do, we use safeguards approved by law, such as standard contractual clauses.

How long we keep it

We keep your information while your account is open. After you close it we delete or anonymise it, except where we must keep records for longer, for example payment records for tax purposes, or to deal with a complaint or legal claim.

Keeping it safe

We use encryption in transit, access controls and regular reviews to protect your information. No online service can be completely secure, so please use a strong, unique password.

Your rights

You can ask us to:

  • give you a copy of your information;
  • correct information that is wrong;
  • delete your information;
  • limit how we use it, or object to our using it;
  • send your information to you or another service in a portable format;
  • stop using it where we rely on your consent.

Email [support email address] to make a request. We will reply within one month and may need to confirm your identity first.

Children

The Site is only for adults aged 18 or over. We delete accounts we find belong to anyone younger.

Complaints

If you are unhappy with how we have handled your information, please contact us first. You can also complain to your data protection authority; in the UK this is the Information Commissioner's Office (ico.org.uk).

Changes to this policy

We will post any changes here with a new date at the top, and tell you about significant changes.